“Change can come with breathtaking speed, leaving a company on the defensive and in financial trouble when it is forced to catch up.” These words of Garry Goldstic were never so true as they are today. We find that technology is changing the world so fast that it is making many principles and things obsolete. Not that it is new phenomenon. Change had been taking place always. But now it comes faster than ever before. It’s necessary to be prepared to face the effects of the change. In other words any company must anticipate the future. There are innumerable examples of large industrial houses closing down because they did not anticipate change and because they were not ready to face the problems which were caused because of the change. In Mumbai, lots of textile mills which were doing exceedingly well at one time had to close down. People still wear clothes. Cloth of all kinds has to be produced. But growing consciousness of fashion has changed the entire industry. ...