How to win negotiations - The Neutral No. During Negotiations if you don’t agree with your opponent you have a right to say no. But it should be a ‘neutral’ No. What is a neutral No? It is not harsh. There is no anger in it. It is not even apologetic. If you are known to be a nice person, when you have to say No the best thing is to become neutral. It is important to remain on the issue and not allow any digression. It is equally important not to allow your ego to come into the picture. Often times, even when there is a possibility of a solution, it does not materialize simply because of individual egos. By sticking to the issue and remaining neutral you leverage you strengths. There are certain does and don’ts that you must follow while negotiating with difficult people: Your language should remain polite but firm. You should listen actively to what the other person is saying. You should try to assimilate the hidden meaning behind his/her words and strategize yo...