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Showing posts with the label Need-payoff Questions

Spin Selling Strategy

Shakespeare said that the world is a stage and we are all actors. It is true and will remain true. But today one can also say that the world is a market place and we are all salesman. We all try to sell something or the other. Sometimes it is a product, sometimes it is an idea and at another time it could be influencing people. But the element of selling is always there. Keeping this in view and realizing the importance of sales I am repeating the words of Mr. Neil Rackam -the creator of the Spin Selling Strategy.


What is Spin Selling Model?

Asking Questions that are important to the customer is what makes the SPIN model so powerful. Its questioning sequence taps directly into the psychology of the buying process. SPIN questions provide a road map for the seller, guiding the call through the steps of need development until Explicit Needs have been reached. And the more Explicit Needs you can you can obtain from buyers, the more likely the call is to succeed.


Here is an o…