Skip to main content

Posts

Showing posts with the label Shakespeare

Spin Selling Strategy

Shakespeare said that the world is a stage and we are all actors. It is true and will remain true. But today one can also say that the world is a market place and we are all salesman. We all try to sell something or the other. Sometimes it is a product, sometimes it is an idea and at another time it could be influencing people. But the element of selling is always there. Keeping this in view and realizing the importance of sales I am repeating the words of Mr. Neil Rackam -the creator of the Spin Selling Strategy.


What is Spin Selling Model?

Asking Questions that are important to the customer is what makes the SPIN model so powerful. Its questioning sequence taps directly into the psychology of the buying process. SPIN questions provide a road map for the seller, guiding the call through the steps of need development until Explicit Needs have been reached. And the more Explicit Needs you can you can obtain from buyers, the more likely the call is to succeed.


Here is an o…

Enemies of Happiness – Greed

Yet another enemy of happiness may have entered in the mind of some of us. This is greed. It keeps on growing unabated when not controlled. The end result invariably is a disaster. It can be greed for money, it can be greed for power or fame, respect, sex or even attention. Greed for food is also not uncommon. Greed has a tendency to grow faster when you achieve more. Unfortunately greedy people lose the perspective. If the human wanted more for happiness, it may be considered normal. But greed invariably makes you unhappy. In this case the desire is never controlled.


In fact one can be rich without being greedy. Making more money should not be the objective. Enjoying what you have and of course aspiring for more can be a legitimate goal of successful people in a competitive world. But greed does not allow you to enjoy what you have. It only reinforces your anguish on what you don’t have.


The great English Victorian explorer – Sir Richard Frances Britten once said: ‘conq…