Skip to main content

Elevator Pitch

What is Elevator Pitch? Why it is called an Elevator Pitch? We know that we use Elevator for a very short time. In this short time if we can express a product or service, its need and create a desire to know more in the mind of the listener we have been able to create a good elevator pitch. Today it has assumed a great importance. Many a time people do not have time to go through long presentations. They just want to understand what the sales person is talking about briefly. Then they decide whether to go ahead with the proposal or not.

 

Time has become a scares commodity. It has to be used judiciously. It must create benefits that we are looking for. We must come up with the way of explaining the idea that will grab the attention of someone who had many other things in mind. This is where the Elevator Pitch comes in. The primary goal while creating and delivering Elevator Pitch is to get a potential investor, partner, or a customer to desire more knowledge about he said. Further the listener must be able to assimilate the idea the objective of the Elevator Pitch is that is such a statement which can trigger the listeners to involve more people. Because the idea is interesting and the listener has thoroughly understood it gives a listener a power to express to others.

 

The Elevator Pitch can be conscious one sentence summery. It can also a one paragraph summery or even a tagline. The important thing is that it must impress in a compelling manner. It further means that the person who delivers the Elevator Pitch must memorize it. More than that he should be able to express it with excellent modulation. The efficacy of the speaker is critical while delivering the Elevator Pitch. So, rehearse presenting Elevator Pitch again and again and again.

 

Thanks for reading.
Labels:

Comments

Post a Comment

Popular posts from this blog

Swami Dayananda Saraswati

Swami Dayananda Saraswati was born in a village Tankara near Morbi in Rajkot district of Gujarat on 12 th February 1824. He is known as the first leader to give the call for Swarajya. He propounded India for Indians. Later on Lokmanya Tilak continued the movement. Swami Dayananda is also the founder of Arya Samaj. Even though in the beginning he was an ardent worshiper of Lord Shiva, yet later he advocated ancient Vedic traditions of Hinduism. He expressed that ideal that idol worship had brought many ills in the Hindu society. In Vedic tradition chanting mantras and performing havans are prominent.   Dr. S. Radhakrishnan who was a great philosopher and also the President of India called Swamiji as one of the ‘makers of modern India’. Shri Aurobindo Ghosh also gave great importance to the contribution of Swami Dayananda in modernizing the Hindu society. There were many others who were deeply influence by Swami Dayananda. These included Madam Cama, Pandit Guru ...
Post a Comment
Read more

Personal Productivity

A day well-spent is a day cherished. We always find some days in our life where we achieve much more; all that has been planned is easily taken care of. At the end of such a day, we actually feel refreshed. There is no sign of the fatigue that bogs us down on days where nothing much has been achieved. So what causes this seemingly strange paradox? The answer lies in our personal productivity.  Personal productivity is the output an individual can achieve given the time he has and the tasks he is supposed to perform. Personal productivity is very satisfying for the inner consciousness. It is a primary source of self-confidence for an individual and boosts his or her moral and raises the self-esteem. It is   the very foundation of success. An individual who is highly productivity on a day-to-day basis achieves a lot at the end of the week, more in a month, much more in a year and so on.  So why do people suffer from lack of personal productivity and rema...
Post a Comment
Read more

Loyalty

Mark Twain Mark Twain was a unique American writer. One cannot find another writer who could laugh at the stark realities of life and who could succinctly identify the irony so very dominant in our lives. He once said, “If you pick up a starving dog and make him prosperous he will not bite you. This is the principal difference between a dog and a man. ” It is ironic that the man who has evolved so much, who is civilized and educated over the centuries when compared to a dog miserably falls short of the quality of loyalty, which is so clearly visible in the pet animal. But, in the fast changing world concepts change. The big question is that for leading a happy, progressive life which are the principles that transcend the limits of time and space. What are the principles that we must stick to even today? What are the principles that need to be discarded or modified? Thus, our story of the dog and the man brings us to the core question about ‘loyalty’ and its ...
Post a Comment
Read more