Skip to main content

Elevator Pitch

What is Elevator Pitch? Why it is called an Elevator Pitch? We know that we use Elevator for a very short time. In this short time if we can express a product or service, its need and create a desire to know more in the mind of the listener we have been able to create a good elevator pitch. Today it has assumed a great importance. Many a time people do not have time to go through long presentations. They just want to understand what the sales person is talking about briefly. Then they decide whether to go ahead with the proposal or not.


Time has become a scares commodity. It has to be used judiciously. It must create benefits that we are looking for. We must come up with the way of explaining the idea that will grab the attention of someone who had many other things in mind. This is where the Elevator Pitch comes in. The primary goal while creating and delivering Elevator Pitch is to get a potential investor, partner, or a customer to desire more knowledge about he said. Further the listener must be able to assimilate the idea the objective of the Elevator Pitch is that is such a statement which can trigger the listeners to involve more people. Because the idea is interesting and the listener has thoroughly understood it gives a listener a power to express to others.


The Elevator Pitch can be conscious one sentence summery. It can also a one paragraph summery or even a tagline. The important thing is that it must impress in a compelling manner. It further means that the person who delivers the Elevator Pitch must memorize it. More than that he should be able to express it with excellent modulation. The efficacy of the speaker is critical while delivering the Elevator Pitch. So, rehearse presenting Elevator Pitch again and again and again.


Thanks for reading.

Comments

Popular posts from this blog

Walter Elias “Walt” Disney.

Walter Elias Disney was an American Business Magnate and a filmmaker. But he was one of the greatest Cartoonists this world has ever seen. It is particularly true when we are thinking of one cartoon. When we are thinking of one character created by a cartoonist which has survived more than a century. The character is. Mickey Mouse.



Of and on Mickey Mouse makes fashion statements on t-shirts, sweat shirts and children pajamas. It appears that the character is going to live another century. Walter also created Donald duck and Goofy. These are also good but nothing to beat Mickey Mouse. He won 22 academy awards including a record of four in just one year. It gave him the honor of being one with maximum nominations (59) and 22 awards.


Disney Land theme parks in US, Japan, France and Hong Kong are the places which attract tourists from all over the world. If the family travels with children there is no way that they could miss the Disney lands if they are visiting that particu…

Guru Shishya Parampara

The Education System in our country was based on Guru-Shishya Parampara (tradition). Each individual who was educated in this tradition was able to think for himself/herself. However, The British did not want this system to continue. They only wanted followers who blindly obeyed their diktat. They needed manpower in administration. So they disbanded this system. The present education system is based on recommendations of Lord Macaulay who felt it necessary to tame the citizens into becoming unthinking followers. This system continues till today.


The biggest problem of our current education system is that even though students have great imagination, extensive knowledge, they have difficulty to express themselves. They lack courage and confidence. In complete contrast, the Guru Shishya Parampara creates a bond between the teacher and the disciple which transcends the traditional teacher student relationship. The Guru acts as a mentor ensuring that each of his Shishya feels…

Importance of Time Management

The only asset that has been equally distributed to all human being is ‘Time’. Sadly its importance in life is not realized by everyone. But the people who utilize time fully are the ones who are leaders in their respective fields. In fact a good leader will have time for everything that is important to his enterprise.

The first step to utilize this fleeting asset is to understand time and how one uses it. The best way to do this is to have periodic time log. Time log will tell you specifically how you spend your time. It will also clearly show where you disburse time more than necessary and where you squeeze more activities due to paucity of leftover time.

Let’s take an example of the student giving an important exam. Often times we find the student who doesn’t score marks as per expectation is the one who is unable to make the best use of available time. He/she spends more time on some questions in the beginning. The later questions where adequate time is not available …