Skip to main content

Elevator Pitch

What is Elevator Pitch? Why it is called an Elevator Pitch? We know that we use Elevator for a very short time. In this short time if we can express a product or service, its need and create a desire to know more in the mind of the listener we have been able to create a good elevator pitch. Today it has assumed a great importance. Many a time people do not have time to go through long presentations. They just want to understand what the sales person is talking about briefly. Then they decide whether to go ahead with the proposal or not.

 

Time has become a scares commodity. It has to be used judiciously. It must create benefits that we are looking for. We must come up with the way of explaining the idea that will grab the attention of someone who had many other things in mind. This is where the Elevator Pitch comes in. The primary goal while creating and delivering Elevator Pitch is to get a potential investor, partner, or a customer to desire more knowledge about he said. Further the listener must be able to assimilate the idea the objective of the Elevator Pitch is that is such a statement which can trigger the listeners to involve more people. Because the idea is interesting and the listener has thoroughly understood it gives a listener a power to express to others.

 

The Elevator Pitch can be conscious one sentence summery. It can also a one paragraph summery or even a tagline. The important thing is that it must impress in a compelling manner. It further means that the person who delivers the Elevator Pitch must memorize it. More than that he should be able to express it with excellent modulation. The efficacy of the speaker is critical while delivering the Elevator Pitch. So, rehearse presenting Elevator Pitch again and again and again.

 

Thanks for reading.
Labels:

Comments

Post a Comment

Popular posts from this blog

20 ways to build your self-confidence!

Self-confidence is an essential part of humanity. A person with self-confidence generally like themselves, is  willing to take risks to achieve their personal and professional goals. Self-confidence is something that you learn to build upbecause the challenging world of business and life in general, can collapse it. Someone who lacks self-confidence, however, is less likely to feel that they can achieve their goals, and tends to have a negative perspective about themselves and what they hope to gain in life. Self-confidence is like learning to deal with any negative emotions. You should learn to set goals and take risks, as well, since meeting challenges can further improve your self-confidence. Why Need Confidence? Being confident about your strengths helps you draw courage and resolution when the going gets tough in life. It helps you to keep things in perspective and back yourself when everyone else says that the task ahead is nearly impossible to complete in the stipu...
Post a Comment
Read more

Five Ways to Enhance Self Esteem

Today we will discuss Self Esteem. What is self esteem? How do we know whether we have self esteem or not? And to what extent? What are the indications of self esteem? Like any other personality attribute it is very difficult to measure self esteem. However, the indications can be enumerated as under: Respecting yourself and being self aware. Not despising yourself for small mistakes committed. Having the conviction to handle difficult tasks. Not being afraid of people or adverse circumstances. Having the ability to stand up against injustice. Expressing yourself freely in any forum. Now let us discuss how we can go about developing our self esteem a critical aspect of the personality. 1. Being balanced: Don’t be a self critic: The first point in this segment is that you stop criticizing yourself. That does not mean you do not analyze your mistakes. In fact when you are too harsh with yourself, your assessment will be prejudiced and of little use. ...
Post a Comment
Read more

Storytelling and Public Speaking

We all know that storytelling has assumed a great importance today. I have use the word storytelling deliberately so that you may disagree with me at this stage. But if I say, presentations in the commercial world today has become necessary, you will surely agree with me. Because, that exactly is the reason why you are here. These presentations are nothing but persuasive speeches which can be effective only if it is told in an interesting fashion; only if its treated as storytelling. The facts alone do not interest any audience. Facts clothed in interesting stories do. About 2500 years ago, Aristotle, the Greek philosopher wrote a book about persuasion. It is called The Rhetoric. The Rhetoric is still a classic par excellence on the art of persuasion, on the art of Public Speaking. Among other things, it talks about three important factors of an interesting speech. These are: Pathos, Ethos and Logos. Before I talk about these factors and explain them, let me also emphasiz...
Post a Comment
Read more